"If they like one horse, they'll like two horses twice as much"
Matt Uglysias makes the classic "more is better" mistake:
I would prefer to write somewhat less—this pace is stressful and doesn’t leave me as much time to pursue other projects and interests. But though I would prefer to write somewhat less, I have a stronger second-order preference to produce a blog that’s competitive with other major offerings on the internet. And over the years competition between bloggers has led to escalating word-counts. The resulting situation isn’t terrible, there are lots of people you should cry for before you get to me, but basically we bloggers are engaged in a red queen’s race where we all need to keep trying harder and harder just to maintain our positions.
Sad to see that he purports to be an expert on analyzing other people's situations, but he can't get his own crap in order. Matt should call up my new neighbor, Nate Silver, and ask him to break down the factors that actually make his blog popular. My guess is word count wouldn't pop out as a significant factor... especially since his words aren't all that exciting.
More isn't necessarily better. Legends like Seth Godin or Kottke keep their word count limited, but their words are packed with interesting material. Cuil claimed to have more pages indexed than Google, but Google put its indexed pages to better use. Fawlty Towers did more in twelve episodes than King of Queens has done in what feels like eternity. Proust was prolific, but Hemingway's paucity packs a more powerful punch.
Would my point be clearer if I generated twice as many examples?
At 2log, we're good about focusing our energies. We recognize that people don't read us because we're verbose or insightful. People read us because we threaten to hurt them and their loved ones.
Here's hoping Matt realizes that people respect him for his moderate point of view, not his logorrhea. Maybe then he'll have time for a hobby.